Jon McAllister's Etang de Berniere & ICM & PR sign new promotional deal

Impact Creative Media & PR

For immediate release

Etang de Berniere Press Release

It is a great pleasure to announce that Jon McAllister's new lake in France, Etang de Berniere has teamed up with marketing and PR specialists ICM & PR to launch the stunning new water onto the UK and European big carp scene.

Etang de Berniere is a gravel pit of a little over 31 acres situated only 3.5 hours from the port of Calais in the famous and historic region of Champagne.

Picked by Jon with his business partner and fishery management consultants Etang de Berniere is a super-rich water destined to become one of Europe's premier fisheries in a very short period of time.

Jon and his team have worked hard over the last two years to ensure that Etang de Berniere was 100% ready to open in April of this year; a stunning stock of healthy, established hand-picked fish, a brand new and extremely well fitted toilet and shower block, comfortable swims, a permanent track around the perimeter and even brick built BBQ's on each bank are testament to that.

Commenting on their new relationship Jon McAllister said:

'Along with my partner Matthew Hart we are seriously invested in 'Berniere' as I call it, not just financially but emotionally, the opportunity to sculpt a 30+ acre lake is surely every carp anglers dream and a huge amount of our energy has gone into preparing a fishery I am proud to put my name to.

Working with Nic was the next obvious step, he understands me and really believes in the vision and plan we have for Berniere, he like us is excited for the future.

ICM & PR has started implementing our promotional plan and already the 'Berniere Buzz' is gaining steam, I look forward to this continuing through the coming months.'

To speak to Jon for further details on Etang de Berniere then please call 07787545456 or email, alternatively visit

To speak to Nic at ICM & PR regarding the marketing and promotions of Etang de Berniere then please call him direct on 07557363894 or email


New client enquiries:

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